Shadow & Light Magazine is a bi-monthly, subscription-based PDF publication designed for photographers across all levels of photography offering valuable information about a range of photographic subjects including portfolios, and individual images, along with interviews and in-depth essays. It is also designed for the photographer who desires to present their work to a large audience, including curators, collectors, gallerists, and photography peers and professionals.
Shadow & Light Magazine is an online photography magazine that couldn’t wait any longer to be published. It is about “Refining the art of photography,” and is the brainchild of Tim Anderson, the publisher/editor of Red Dog News, and the former publisher/managing editor of CameraArts magazine.
Since CameraArts ceased publication in 2008, Anderson has focused his attention on Red Dog News, and has brought the bi-monthly publication to a world-wide subscriber base of more than 7,500 and it enjoys an average open rate of 50%+.
Early in 2014 the idea for an online magazine began to stir Anderson’s imagination. Much research was undertaken, without locating the kind of online magazine he wanted to release. He was almost hoping he could have found one. He had even been asked by several close friends if he was ever going to publish another magazine, to which he replied, “I don’t think so.”
A little while ago, however, the “I don’t think so,” turned into “I can’t not do this.” Thus Shadow & Light Magazine was born. The premise for the new online photography magazine is to showcase up-and-coming, as well as those photographers who are on the “cusp” of success. Two other areas, education and marketing, will be addressed, also, for (as we all know) you can’t go anywhere without both.
At the present time there will be several regular sections:
• Featured Photographer: One photographer is selected for an in-depth interview
• Showcase Portfolios (3): Three photographers display their work, each in a 10-page layout, without ad interference
• Marketplace: Successful photographer, Alain Briot, discusses what it takes to market your work, effectively and efficiently,
• Backstage: Publishers and others (bookstores, workshops, educational centers, etc.) share their stories of what continues to motivate them in the support industry.
• Single Image Showcase: 10 individual pages of photographer’s works
• Turning Pages: Photography book reviews
• Road Warriors: Periodic tips & techniques from professional photographers who spend a lot of time on the road.
Anderson will be looking to his subscribers and single-issue purchasers to assist in the magazine’s evolution in the marketplace. Comments are always welcome!